Education

Typically, AV resellers rely on manufacturers to deliver pre‑sales touchscreen demonstrations. Once a solution is chosen, the manufacturer often provides post‑sale support, while third‑party subcontractors are brought in to complete the installation. This approach is still used by around 95% of AV resellers. That is not how we work at ProActiVe AV.

Every stage of the process – from demonstration and supply through to installation, support, and staff training – is delivered in‑house by our own employees across Classroom, Reception and Hall AV solutions. This end‑to‑end approach is why we continue to thrive and grow as a company, and why over 2,000 schools and colleges have worked with us over the years. The vast majority remain reference sites and repeat customers.

We are trusted suppliers to a range of Academy Trusts, including Greenwood Academies Trust, Flying High Trust and The Mercian Trust, as well as organisations such as Unity Schools Partnership, among many others.

Let us break down the process of selecting—and ultimately going live with—a front‑of‑class solution, focusing on the detail that really matters.

For this example, we’ll assume the customer is looking to install touchscreens in classroom or lecture room environments:

Proactive Demonstrations

We represent all major interactive touchscreen brands and hold demo models of each. Following our initial conversation, we’ll bring the selected screen(s) to your site using our own custom‑designed transport for you to see and trial in your environment. The demonstration will be delivered by one of our experienced trainers, who will remain your dedicated trainer throughout the process.

Other resellers: will typically send a single touchscreen to your site via a third‑party service company. A manufacturer’s representative then arrives to deliver the demonstration, after which they leave and the demo unit is later collected by the service company. If you wish to view two or three different touchscreen brands, this entire process must be repeated for each one.

Proactive Installations

We bring the touchscreen(s) you’ve selected with us in our own vans on the day(s) of installation. Our in‑house engineers—never subcontractors—will de‑install and remove any existing AV equipment, such as old screens or projectors, there and then. As a WEEE‑regulated business, all redundant equipment is disposed of or recycled correctly and responsibly. All cables, power extensions and mounting solutions are included as standard, and any additional timber or peripherals required to complete the installation are always carried on our vans.
We never have—and never will—charge “extras” for these eventualities.

Other resellers: With most other resellers, new touchscreens are delivered to site on pallets well in advance of installation, leaving schools responsible for storage and movement. Installation is then carried out by subcontractors—often without a prior survey—introducing risk around timing and missing components. Old equipment may be removed from the wall but is commonly left on site, with collection arranged separately and sometimes at extra cost. This can result in redundant AV equipment remaining on the premises for weeks, posing a potential safety risk.

Proactive Training & Support

We provide free training delivered by our own qualified training team for the full duration of your warranty—either on site or online, to suit your needs.
Support is provided exclusively by our in‑house Technical Support team, available online, by phone, or on site. We also hold spare stock of every product we sell in our warehouse, ensuring fast resolution when required. Because our engineers carry out installations daily (out of hours during term time), they are regularly in your area and can quickly assist with adjustments such as screen height changes or cable replacements.

Other resellers: Will provide you the manufacturers support details. They usually have no engineers or trainers, so support is primarily via the manufacturers by phone.

We have no desire to replace your chosen IT partner. We believe IT specialists should focus on IT, and AV specialists should focus on AV. We’re always happy to work collaboratively alongside your IT team. However, if an IT provider also offers to act as your AV partner, it’s important to understand that they will typically be operating using the “other reseller” model outlined above.

We have hundreds of customer references available to independently verify the processes outlined above.